METAPHORICAL NOMINATIONS OF A PERSON AND HIS ACTIONS IN RUSSIAN AND CHINESE BUSINESS SPEECH

Abstract

The article raises a problem of metaphorical nomination of a person and his actions in Russian and Chinese business speech units in economics, finance and law. The article provides a comparative analysis of the cognitive foundations of the metaphorical nominations of a person and his actions in China and Russia. The relevance of the study lies in the fact that a comparative study of the metaphorical nomination of a person and his actions in business speech allows not only to describe the economic, legal and financial situation under consideration as a component of the metaphorical picture of the world, but also to identify the features of metaphorical perception in economic, legal, financial communication in Russia and in China. The study shows the national identity of the economic, legal, financial metaphor and seeks to make more visible the common features of the metaphor for the two countries in its linguocultural comparison in Chinese and Russian. It is concluded that the metaphorical nomination of a person and his actions plays an important role in economic, legal and financial units. Although the main areas of metaphorical nomination in Russian and Chinese are the same, but the types of metaphor objects are different, this is closely related to different cognition in the conditions of different cultural and historical background of the nation.