INTERACTION OF MEDIA AND SOCIAL NETWORKS: FORMS, METHODS, SOCIO-CULTURAL SIGNIFICANCE

Abstract

The article is devoted to the specifics of interaction between the media and social networks, on the example of specific publications. Accordingly, the objective of the article is to identify trends, forms and methods of media interaction with social networks; the tasks of the work include analysis of the dynamics of interaction between the media and social networks, determination of the main forms and methods of this interaction, assessment of their effectiveness. Comparative analysis, statistical data analysis, and elements of structural analysis are used as research methods. The need to train specialists who take into account the features of these channels for more effective interaction of the publication with social networks is noted. A study is conducted of the main forms of this interaction implemented by the online media “Secret of the Firm” and the Publishing House “Altapress”, as a result of which the methods and techniques used by these publications with social networks were identified, ensuring sufficient effectiveness of interaction. In conclusion, it is emphasized that constant changes in media communications will force the media to constantly monitor the situation and change the strategy and tactics of presenting their content on social networks.