TEACHING METHODOLOGY FOR AUDIOVISUAL TRANSLATION OF SHORT VIDEOS INTO RUSSIAN: INTEGRATING THE 5W MODEL AND EMPATHETIC COMMUNICATION THEORY A CASE STUDY OF THE WEB SERIES ESCAPE FROM THE BRITISH MUSEUM

Abstract

The study investigates the challenges of translating short video content regarding cultural relics into Russian within the context of intercultural communication. It demonstrates that traditional approaches face several limitations, including the formulaic processing of culture-specific items, the distortion of emotional components, and an insufficient consideration of the multi-modality inherent in audiovisual texts. The objective of this research is to develop a systematic translation strategy that enhances the effectiveness of intercultural transmission of meaning and emotion, including empathetic impact. Theoretically, the study is grounded in H. Lasswell’s communication model (5W), integrated with principles from Translation Studies and Communication Studies. Empirically, the research draws upon the translation practice of the popular web series Escape from the British Museum. Adopting an interdisciplinary approach and a case study method, the study constructs a pedagogical-practical model termed the “three-dimensional system of translation strategies.” This system comprises three levels: the macro-communicative process, miso-emotional elevation, and micro-symbolic synergy. Practical application confirms the effectiveness of diversified strategies, such as simplified dubbing supplemented with subtitle annotations, empathy-oriented free translation, and coordinated inter-semiotic calibration. The implementation of these strategies significantly reduces cultural loss and improves the acceptability of the translation for the Russian-speaking audience.