EXPLORING THE DIGITAL TRANSMISSION OF INTANGIBLE CULTURAL HERITAGE WITHIN ART AND DESIGN PEDAGOGY AT THE UNIVERSITY LEVEL

Abstract

The article is devoted to the problem of using various digital technologies in pedagogical practices aimed at preserving the intangible cultural heritage (ICH) of China. The purpose of the study is to analyze the pedagogical techniques used in Chinese universities to identify and demonstrate various aspects of national culture. The analysis is based on the study of reforms in higher education: the modernization of curricula, the renewal of personnel in leading universities. For this purpose, specific cases were also considered that reveal the potential of innovative solutions, such as VR courses, 3D-printed projects, interactive applications and educational games. It is revealed that the key features of pedagogical approaches related to revealing the uniqueness of China’s intangible heritage sites are interdisciplinarity, practice-orientation, immersiveness (through VR/AR) and the introduction of principles of gamification and personalized learning (including through AI). The work is of considerable value to teachers, methodologists and developers of educational programs in the field of culture and design.