SELF-PRESENTATION STRATEGIES AS A MEANS OF PERSUASION IN THE ENGLISH-LANGUAGE MOTIVATIONAL DISCOURSE OF TED TALKS

Abstract

In the article the linguistic features of the communicative strategy of self-presentation in the English-language motivational discourse TED Talks are presented. The ways of self-presentation of a motivational speaker play a key role in ensuring a persuasive effect and establishing cooperative contact with the audience of public lectures of the TED Talks genre. The novelty of this work is due to the linguopragmatic analysis of the communicative strategy of self-presentation as a specifically organized model of discursive self-positioning in the English-language motivational discourse. Communicative substrategies of self-presentation are identified, analyzed and described, the main linguistic means of their implementation are identified. Expert-institutional, personal-narrative and moral-activist substrategies of self-presentation solve certain problems, both in creating the persuasive potential of motivational discourse and in the formation of the image of a motivational speaker.