NEOLOGICAL REPRESENTATION OF URBAN GARDENING AS A SOCIO-CULTURAL PHENOMENON WITHIN THE FRAMEWORK OF AN ECOLOGICAL TURN

Abstract

The article presents the results of a comprehensive analysis of German-language neologisms of the semantic group “Socio-cultural phenomenon of urban gardening” to determine the patterns of neologization of the named conceptual area and lexico-semantic representation of this phenomenon. Descriptive and structural methods, semantic, pragmatic, contextual, word-formation analysis, quantitative calculations and classification are used. The relevance of this phenomenon for the social and linguistic consciousness of Germans is shown. The article notes the asymmetry of the lexical and semantic representation of the phenomenon and the organizational structure of the corresponding lexical group; the active expansion of the lexical set due to transnominatives; the relevance of antitheses and oxymoronic semantic hybridization reflecting the complex, contradictory nature of the phenomenon; the wide representation of self-nominations; the derivational activity of constituents; the active involvement of both internal and external linguistic resources and the dominance of compounding as a way of forming new nominations; the attraction of naming units to contexts with positive tonality and contextual association with denotations of predominantly positive signs; the implementation of such vectors of modern word formation, such as internationalization, intellectualization, and intensification. These facts indicate the special importance of the representation of the subjects of practices; the need for society to rethink and differentiate the lexico-semantic representation of a new phenomenon; its otherness and active mental and emotional interiorization by native speakers; the consolidating potential of the phenomenon and the prevailing positive attitude towards it.