TRANSLATION STRATEGIES FOR TERMS OF TRADITIONAL CHINESE CULTURE IN RUSSIAN-LANGUAGE DISCOURSE

Abstract

The article examines translation strategies for terms of traditional Chinese culture in Russian-language discourse from the perspectives of linguoculturology and translation studies. Special attention is paid to the discursive conditioning of translation decisions and to the functional characteristics of the main translation models, including transliteration, calquing, explication, cultural adaptation, and combined methods of rendering. Based on material from academic, media, tourist, and literary discourse, the study identifies typical problems in interpreting culturally marked vocabulary, such as semantic loss, false equivalents, and inconsistency in terminological usage. The article concludes that an integrated approach is required, combining the preservation of cultural specificity with ensuring the interpretability of terms for the Russian-speaking audience.