VALUE-ORIENTED EDUCATIONAL WORK IN UNIVERSITIES OF CHINA UNDER CONDITIONS OF DIGITALIZATION: PEDAGOGICAL CONTRADICTIONS AND MECHANISMS OF SYSTEMIC ADAPTATION

Abstract

The article examines the factors transforming value-oriented educational work in universities of China under conditions of the digitalization of higher education. The relevance of the study is determined by the fact that the digital educational environment is becoming an independent space of student socialization, influencing students’ information behavior, communicative practices, value orientations, and forms of self-expression. Special attention is paid to the contradictions arising between traditional forms of educational work and the new conditions of the digital environment. It is shown that digitalization intensifies the fragmentation of information perception, changes the nature of pedagogical communication, forms new motivational stimuli, and requires a reconsideration of methods of value-oriented influence on student youth. The necessity of systemic adaptation of educational work is substantiated, including the renewal of its content, the development of students’ media literacy, the integration of real and digital educational environments, the improvement of teachers’ digital competence, and the strengthening of students’ subject position.