FORMATION OF FUNCTIONAL LITERACY OF STUDENTS THROUGH THE CREATION OF MEDIA PROJECTS

Abstract

The article examines a problem of developing functional literacy among university students through the implementation of media project activities. The relevance of the study is determined by the need to integrate modern digital technologies into educational practice to enhance students’ ability to effectively work with information in various formats. The objective of the research is to identify pedagogical conditions and mechanisms for forming functional literacy through media projects. The scientific novelty lies in substantiating the interconnection between media project creation and the formation of functional literacy components. The practical significance consists in developing recommendations for educators on implementing media projects in the educational process. The findings demonstrate that purposefully organized media activity contributes to the development of students’ ability to understand, analyze, and create information in digital environments, thereby forming essential competencies for successful professional activity.