ANALYSIS OF SOVIET POSTERS OF INFORMATIONAL AND EDUCATIONAL FOCUS IN THE CONTEXT OF INTERPRETATIONAL AND NON-REPRESENTATIVE APPROACHES

Abstract

The Soviet poster is one of the most important mediators of public communication carried out between the state and citizens in the era of Soviet society. This communication tool included posters of various genres, including informational and educational ones, which have not been studied to the proper extent to date. In this regard, this study aims to study the relationship between the semantic elements of the poster and its complex communicative intention in the context of the socio-cultural characteristics of Soviet society. The analysis, carried out within the framework of the interpretative and non-representative approaches, confirms the hypothesis and proves that the informational and educational Soviet poster contains two main communicative intentions: educational and propaganda. Posters are created as educational material to motivate successful educational and labor activities and are aimed at creating a positive image of a new Soviet person with a successful future in those professional spheres that Soviet society needed.