THE IMPORTANCE OF NATURAL SPACE IN TRANSLATION ECOLOGY

Abstract

The paper examines the importance of the concept of “natural space” for the ecology of translation, as well as the ecological approach to language studies in general and its application in translation studies in particular. It also focuses on the need to consider the socio-natural environment when translating a work from one language to another. In regard to this, the paper discusses the adaptation and localization of the translation of the animated series “Smeshariki” (“Kikoriki”) from Russian into English, which involves not only cultural appropriateness but also environmental appropriateness. Additionally, the work emphasizes the interconnection between language, a human being, and the environment; the latter term includes both the natural and social environment of an individual. The analysis of the verbal and non-verbal components of the animated series “Smeshariki” demonstrates how natural and social markers influence the preservation of the cultural code in the process of adaptation and translation of the work from Russian into English.