THE PECULIARITIES OF USING CREATIVITY TECHNIQUES WITHIN THE CONTEXT OF ORGANIZING DESIGN PROJECT ACTIVITY

Abstract

The article is devoted to the currently relevant problem of developing professional competence of future designers based on the use of the design projecting system as a creative process. Methodological approaches to its solution in the training of designers studying for a master’s degree in visual communications design are considered. The dynamics of the formation of designers’ design thinking during creative design is reflected in several stages, each of which involves the use of a certain set of pedagogical technologies associated with the development of students’ imagination and creativity. The article outlines the basic principles of teaching communicative design, taking into account modern requirements for the organization of project activities of a specialist in the field of creative industries. Such as the development of students’ motivation based on the characteristics of an individual approach, the implementation of a set of tasks and exercises of both a practice-oriented nature and a more free, game-like nature. Of particular importance among the principles is the implementation by students of projects that involve a systematic approach to design project development.