THE USE OF ENTERTAINING VIDEO MATERIALS IN THE EDUCATIONAL PROCESS OF A UNIVERSITY: ANALYSIS OF OPPORTUNITIES

Abstract

The article analyzes the possibilities of using entertainment videos in the educational process of a university and examines the conditions under which such content enhances learning outcomes rather than replacing academic activity with superficial involvement. The research methodology is based on a theoretical review of modern research on multimedia learning, blended learning, pedagogical design of digital media, student motivation in the digital environment, and active learning practices. The results of the analysis show that entertaining videos can increase attention, lower the “entry threshold” into complex topics, and support students’ engagement in active learning scenarios, provided they are embedded in didactic design with clear learning objectives, feedback, and reflection. The article concludes that the didactic effectiveness of entertaining video content is determined by the balance between emotional engagement and intellectual work, as well as the quality of pedagogical facilitation, which translates viewing into meaningful learning activities.