LINGUOCOGNITIVE FEATURES OF THE ENGLISH LANGUAGE IN THE JAPANESE BUSINESS LINGUOCULTURAL CONTEXT

Abstract

The article identifies and analyzes linguistic and cognitive features of the English language in the Japanese business linguistic and cultural context. It has been established that the Japanese style of labor organization has important features such as: a system of “lifetime employment;” continuous improvement of the company’s production processes and continuous self-improvement; emphasis on the quality of products rather than their quantity; and attention to harmony and cohesion within the workforce. The authors have identified and analyzed the figurative components that make up the concept of “wage labour” in the context of the Japanese variant of English. These compo- nents can be divided into three categories: 1. Imagery components related to the time factor. 2. Imagery components related to the attitudes towards a certain style of workflow and psychological pattern of behavior. 3. Imagery components related to work standards and labor organization. The highlighted figurative components can be successfully used by HR specialists when interacting with representatives of the Japanese linguistic culture in English.