ANALYSIS OF THE ORGANIZATIONAL CULTURE OF THE MODERN EDITORIAL OFFICE ON THE EXAMPLE OF THE TV COMPANY “TROTEK”

Abstract

The article deals with a problem of managing the corporate culture of a media enterprise, the authors emphasize that organizational culture is one of the important factors of success and competitiveness of a media enterprise. Studying the issues of organizing effective interaction of employees of “Trotek” Trinity TV Company, the authors focus on understanding new approaches to managing the organizational culture of the media company, in conditions of COVID-19 mutation. The article focuses on the need to study the organizational culture of TV companies, due to their social role associated with the preservation and broadcasting of traditional cultural values, the formation of public opinion in our country. The authors pay principal attention to the role of the regional television company in the consolidation of the local community. Consolidation is a process and result establishing relations of mutual trust and cooperation between residents in the conditions of objectively existing social differentiation. The authors substantiate the expediency not only of preserving the traditions and cultural norms that have developed in the Trotek TV company, but also of developing corporate values, and also suggests supporting the initiative of employees and fairly encouraging the best in their field in accordance with the new conditions for the implementation of professional activities.