REPRESENTATION OF GOVERNMENT POLICY IN PRESIDENTIAL DISCOURSE (BASED ON D. TRUMP’S ADDRESS TO THE US CONGRESS)

Abstract

The article analyzes D. Trump’s address to the US Congress on March 5, 2025 when the US President informed the congressmen about the achievements of his administration during the six weeks of his presidential term. The authors also examine the press release posted on the White House website covering this event. Methods of linguistic, structural, semiotic and discursive analysis have shown that the American President’s speech contains a large variety of linguistic means that serve to create the opposition ‘we – they’ and, consequently, the image of an internal enemy; it also clarifies the concept of America’ greatness. Special attention is paid to two words, the true meaning of which is not made clear during D. Trump’s speech, but becomes explicit when these words get disseminated by the White House press service. Analysis of this document shows that its goal is not only to inform American people about the event, but to prepare American society for the upcoming changes by embedding into the public consciousness the concepts of “swift” and “unrelenting” as markers of D. Trump’s inner policy.