SOCIOCULTURAL ORIENTATIONS IN RUSSIAN-LANGUAGE AND FOREIGN-LANGUAGE SOCIAL AND POLITICAL DISCOURSE: DYNAMICS AND LINGUISTIC REPRESENTATIONS

Abstract

Value orientations play a crucial role in regulating social relations and fostering national unity. However, these orientations are not static; they can shift in response to economic conditions and global events, including crises like epidemics and conflicts. The article investigates transformations in socio-cultural orientations that arise from geopolitical changes and explores how these shifts are represented linguistically in the media. The study utilizes a selection of Russian-language and foreign-language sources, chosen based on their significant subscriber counts, viewship, and high ratings. The article outlines various methodologies for classifying value orientations. The authors identify the most popular values disseminated by the media across three distinct time periods and perform a comparative analysis of these values. They also observe a notable increase in references to state values beginning in February 2022. The examination of the data reveals diverse methods for verbalizing values, encompassing both individual lexical and grammatical categories as well as contextual representation.