THE DIDACTIC POTENTIAL OF DIGITAL TOOLS IN THE DEVELOPMENT OF FOREIGN LANGUAGE COMMUNICATIVE COMPETENCE OF ECONOMICS STUDENTS: CHALLENGES AND LIMITATIONS

Abstract

The article considers modern approaches to teaching a foreign language to students majoring in economics in the context of digitalization of education. Problems of motivating students majoring in economics to learn English and the features of developing their professional foreign language communicative competence are analyzed. Possibilities of using innovative technologies in the educational process, including artificial intelligence technologies, hybrid learning, virtual reality and gamification are explored. Particular attention is paid to digital tools and resources, mobile applications for language learning, as well as interactive teaching methods. The role of intercultural online communication as a means of increasing motivation to learn a foreign language is considered. The influence of knowledge of English on the professional development of specialists in the financial and banking sector and their competitiveness in the Russian labor market is analyzed. Adaptive teaching methods and the possibilities of using business simulation games in the educational process are presented. The article summarizes modern trends in teaching foreign languages and offers an integrated approach to solving the problems of language education in higher education.