INTERNET-MEMES AS A MEANS OF COMMUNICATION FOR TEENAGERS IN THE EDUCATIONAL ENVIRONMENT

Abstract

The article substantiates the relevance of studying modern means of communication and the need to take into account the influence of the global Internet network. Peculiarities of adolescent communication are analyzed, in which memes are highlighted as one of the means. The essence and content of the concept of a meme is clarified, the history of its origin is considered, and the existing classification is given. The negative influence of memes and the possibility of their positive influence of this phenomenon on the language culture of the younger generation are revealed. An analysis of the attitude towards adolescent memes, the frequency of their use and thematic focus in communication, the possibility of using them in the educational environment is given. The possibility of the implementation of memes as a method of Internet communication in the educational sphere, in order to increase the activity and interest in the issues under study, has been substantiated. Practical recommendations on the use of memes in the educational process are given.