AXIOLOGIZATION OF THE MEDIA IMAGE OF CHELYABINSK REGION IN REGIONAL MEDIADISCOURSE

Abstract

The present article is dedicated to the study of axiological aspect of constructing the media image of Chelyabinsk Region in regional media discourse and its linguistic description. The linguistic representation of the media image of Chelyabinsk Region is vividly reflected in contemporary media texts in regional mass media, which possess high linguopragmatic potential. At present the media image of Chelyabinsk Region is dynamically developing, positive and diverse. The results of the study allow us to outline the significance of regional identity and the key value characteristics of the media image as a set of dominant images of Chelyabinsk Region that create a holistic image of the region in modern media scope. In accordance with the results of the research the author makes conclusions about the role of key linguistic devices that serve as constructs in media image formation.