LANGUAGE FEATURES OF TED TALKS LECTURES AND WAYS TO TRANSLATE THEM INTO RUSSIAN

Abstract

This research studies a problem of preserving characteristic language features of TED Talks lectures in their Russian translations. While analyzing, the researchers single out characteristic language features differentiating this format from a traditional academic lecture: more frequent use of address, first and second person pronouns, questions, imperatives, modals, parenthetical constructions, emotive words, tropes, colloquial expressions, and aphorisms. On the basis of the results obtained, it is concluded that Russian translations are more formal in style in comparison with the original lectures due to a change in modality and emotional colouring, omission of address and personal pronouns. Further research in the chosen direction is a topical task because of growing popularity of this format in Russia and forming a stable demand for their qualitative translation into Russian.