SPECIFICITY OF CONSTRUCTION OF PERSUASIVENESS IN ENGLISH LANGUAGE NEWS MEDIA TEXTS

Abstract

The article examines persuasiveness as a discursive-dictemic category and identifies linguistic markers of its objectification in English-language news media texts at the level of the sentence and the text (dictemes). It has been proven that in modern news media texts, in addition to informing, persuasive linguistic techniques are used implicitly or explicitly that create a certain emotional state, thereby forming a positive or negative attitude towards the fact of reality being covered. The addressee of such news messages is a generalized image of the reader and persuasiveness is achieved by using proper names, numerical data, citations; complex polypredicative constructions, sentences with modal verbs and parallel syntactic constructions, as well as negative constructions. Persuasiveness of news media texts, the addressee of which is a personified image of the reader, is achieved by using common nouns, a certain thematic group, including terms, citations, numerical data; passive constructions, imperative sentences, impersonal and indefinite-personal sentences and attributive infinitive constructions, the semantics of which includes a modal component.