CONTEMPORARY GENDER MEDIA STUDIES IN THE CHINESE CONTEXT: KEY CONCEPTS AND METHODOLOGY

Abstract

The article provides a systematic review and evaluation of the existing literature on gender media studies in China. Based on key concepts and methodological approaches, an in-depth analysis of the development of this scientific field is carried out, regional peculiarities are identified, and prospects for future research are considered. The article focuses on gender media studies in the Chinese context. The review of key concepts and methodologies is conducted, the role of media in the construction of gender roles is analyzed, as well as regional peculiarities and their differences from global studies are investigated. The results of the study show that against the background of the rapid development of global gender media research, it is necessary to take into account regional specifics and develop theoretical and methodological approaches adapted to local conditions. The author concludes that gender media studies in China should primarily focus on identifying local issues. It is especially important for Chinese gender studies to pay attention to the development of a local theory and the creation of a scientific methodological system. This will ensure the further development of this field and strengthen its role in solving social problems.