FUNCTIONS OF MEMES IN FOREIGN LANGUAGE TEACHING AT TECHNICAL UNIVERSITIES

Abstract

The article examines the didactic potential of memes, which have recently become widespread among young people, and the opportunities for their use in foreign language teaching at a technical university. Memes are attractive due to their brevity, emotionality, and comical impact on readers, which emphasizes the relevance of this study. The article provides a detailed analysis of the functional characteristics of memes, which are aimed at developing such important competencies as grammatical, phonetic, lexical, stylistic, linguistic, communicative, and sociocultural skills, as well as fostering listening skills, critical thinking, and creative potential in students. All the functions of memes examined demonstrate the feasibility of their use as didactic material for developing foreign language communicative competence, which underlies the theoretical significance of this study. The practical significance of this study lies in the recommendations contained in the article on the practical application of memes in foreign language classes at any technical university.