PROBLEMS OF FUNCTIONING AND DEVELOPMENT PROSPECTS OF TATAR MEDIA IN REGIONS OF THE RUSSIAN FEDERATION

Abstract

The worok analyzes the current state, operational problems, and development prospects of Tatar-language media in eight Russian regions with compact Tatar populations. Based on a comprehensive analysis of 28 publications using criteria such as design, circulation, founder, content themes, digital platforms, and financing models, the research identifies typological features and adaptation strategies of Tatar-language media to the digital environment. The study reveals an extensive system of publications in Bashkortostan, where social-political, youth, children’s, and literary-artistic publications operate, while other regions predominantly feature social-political newspapers. Key industry problems include declining Tatar-speaking audiences, rising printing and distribution costs, and weak digital competencies among editorial staff. The author concludes that the prospects for the development of Tatar media in the regions of the Russian Federation are associated with the transition to a digital format, active work in social networks, the creation of multimedia and podcasts. Sustainability is possible, if state support is maintained at the regional and federal levels.