THE SPECIFICS OF MORNING BROADCAST ON MODERN TV

Abstract

The main content of the study is the analysis of the study of morning cognitive-entertaining programs. The key idea of the article is to identify the features inherent in morning programs by examining the format, style and work of leading journalists. The authors focus on the fact that morning cognitive-entertaining programs are presented in two formats: a television magazine (“Mood” and “Day after Day”) and a video channel that includes a block with information releases (“Good Morning” and “Morning of Russia”). Despite the fact that theorists of journalism define cognitive-entertaining programs, practical studies of the morning programs that exist on the modern screen do not exist. Considering the low degree of elaboration of the topic and a small amount of empirical information on morning programs on Russian television channels, the authors examined some format features of popular morning programs at the federal and regional levels.