THE DOMINANT FUNCTION OF SMALL-FORMAT TEXTS PLACED ON HOUSEHOLD ITEMS AND CLOTHING (BASED ON THE MATERIAL OF MODERN ENGLISH)

Abstract

The emergence of a wide variety of small texts and their rapid spread in the speech continuum makes it important to discuss issues related to parameterization of these texts, identifying their dominant function and methods of its implementation. The article clarifies the concept of “small-format text”, proposes criteria for determining its boundaries, and identifies types of texts for which the small-format parameter is a differentiating feature. The status of the appellative function of a small-format text as a dominant function is substantiated. The study of the implementation of the dominant appellative function, with the help of which a persuasive or suggestive influence is exerted on the addressee of a small-format text, is accompanied by an analysis of examples from authentic research material. The results of the study will be useful when studying small-format texts based on material from other languages.