PROSPECTS FOR USING MEDIA EDUCATIONAL TECHNOLOGIES TO REVEAL AND REALIZE THE PERSONAL POTENTIAL OF A MODERN SCHOOLCHILD

Abstract

The problem addressed in the article is the search for pedagogically grounded ways to use media educational technologies for revealing and realizing the personal potential of a modern schoolchild in the context of a rapidly changing media environment. The objective of the study is to substantiate promising directions and conditions for the effective use of media education technologies in school practice to support the student’s self-determination, reflexivity, creativity, and responsible participation in communication. The methodology is based on the analysis and synthesis of scientific and methodological sources on media education, media culture, educational environment design, and human-centered pedagogy, as well as on the generalization of pedagogical experience. The main results include a clarified understanding of media educational technologies as a set of tools and methods for creating educational situations in which students learn to interpret, create and ethically distribute media texts; a system of pedagogical conditions for unlocking personal potential is proposed; and a set of practical solutions for classroom and extracurricular work is outlined. Scientific novelty consists in linking media education technologies with the structural components of personal potential (value-semantic, cognitive, communicative, creative and reflexive) and in specifying the “educational environment media practices student agency” mechanism. Practical significance is determined by the possibility of applying the proposed directions in lesson design, project activities, and school media initiatives. The conclusion is that the prospects of media education technologies are associated with their integration into the educational environment, the development of students’ media culture, and teacher readiness to manage development-oriented media practices.