ANALYSIS OF TRAINING COURSES ON VISUAL COMMUNICATION DESIGN IN THE RUSSIAN AND CHINESE EDUCATION MARKETS

Abstract

The article addresses a pressing issue: an overview of the evolution and current trends in the development of design education. The objective of this study is to conduct a comparative analysis of educational models for visual communication design in the markets of Russia and China. The analysis is carried out by examining the current programs of leading online schools and universities in both countries. Examples include Russian online schools (Skillbox, GeekBrains) and an HSE thematic course, as well as Chinese platforms (IMOOC, Bilibili) and a similar program at Tsinghua University. The analysis reveals that key features of these programs include a practice-oriented approach (working with real cases), a focus on portfolio development (where the outcome of training is a set of completed projects), and close integration with the industry (involving experts and providing access to vacancies). It is concluded that the rise of diverse, flexible educational formats is a response to the demands of the digital economy. Despite differences in approach, the ultimate goal of modern programs in both Russia and China remains the same: to train a specialist ready for immediate integration into a professional environment. This work holds significant value for further scientific research and offers practical insights for educators, methodologists, and course developers seeking to adapt educational content to the requirements of specific national or global labor markets.