RUSSIAN-LANGUAGE ADVERTISING AS A LINGUO-DIDACTIC MATERIAL IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE

Abstract

The use of original advertising videos in teaching Russian as a foreign language makes assimilating the material faster and more enjoyable. It acquaints audiences with the culture and mentality of the country. Of particular interest are the materials of nationally oriented advertising, which have a pronounced socio-cultural component. Moreover, in such advertising, we will settle the positive perception of Russia. Forming the country’s perception will show Russian society’s national, patriotic and cultural values, such as traditionalism, respect for cultural and historical heritage, representation of the scientific achievements, etc. Nationally oriented advertising is rich in precedent texts, names, linguistic and extra linguistic tools. It will introduce foreigners to Russia’s traditions and cultural realities and increase interest in learning Russian.