FORMATION OF MOTIVATIONAL AND VALUE ATTITUDES OF STUDENTS IN CONDITIONS OF PEDAGOGICAL AND CLASSICAL UNIVERSITIES: REGIONAL EXPERIENCE

Abstract

In the article the authors discover the motivational and value attitudes of students of Shadrinsk and Kurgan universities in the TRANS-Urals, related to the choice of profession, professional training, and the formation of social expectations in the implementation of life attitudes and professional plans. The market economy is considered as a factor influencing the choice of future profession for young people of Kurgan and Shadrinsk. The work of higher education institutions is an effective means of forming the life and professional values necessary for future professional activities among students. Areas of work with students in order to form value motivation for professional activities of pedagogical and classical universities are considered as regional experience. The ratio of the desired profession and its demand in the labor market is one of the most pressing issues for today’s youth.