TEACHING CHINESE ENTRY-LEVEL STUDENTS SPEECH ETIQUETTE IN RUSSIAN-LANGUAGE COMMUNICATION: USING GREETING AND FAREWELL FORMULAS AS AN EXAMPLE

Abstract

The need for targeted formation of speech etiquette skills among Chinese elementary-level students determines the relevance of the research performed. This is happening in the context of digitalization of communication, when social media and network platforms are no longer just channels of communication: they assume the role of agents of socialization, broadcasting the norms of speech behavior. The problem is becoming more acute due to the significant linguistic and cultural distance separating the Russian and Chinese traditions. Chinese etiquette is strictly hierarchical and highly contextual; Russian, on the other hand, is variable and oriented towards horizontal relations. The article shows the methodological techniques by which Chinese students (A1 level) learn the formulas of greeting and farewell in Russian-language communication. The authors identified typical difficulties of Chinese students – interference (transferring the universal Chinese greeting “Nǐ hǎo” to all Russian situations), non-discrimination of stylistic variants (“Hello” / “Hello”), mistakes in address (first name, patronymic, you/you), non-verbal differences (handshake, eye contact) and misunderstanding of communicative scenarios (repeated greeting). A step–by–step teaching methodology is substantiated: from the assimilation of nuclear pairs (“Hello – Goodbye”, “Hello – Bye”) to the gradual expansion of vocabulary through situational and temporal formulas (“Good morning”, “Good luck”, “See you tomorrow”). A set of exercises (role-playing games, video analysis, editing of written messages) is proposed, integrating verbal and non-verbal components and aimed at the formation of label-speech and intercultural competence.