EDUCATING A PROFESSIONAL LINGUISTIC PERSONALITY IN A PROFESSIONALLY ORIENTED EDUCATIONAL ENVIRONMENT: THE MODERN APPROACH

Abstract

The article provides a comprehensive analysis of the process of forming a professional linguistic personality within the framework of professionally oriented education in higher institutions. In the context of globalization, digitalization, and the transformation of labor markets, the demand for specialists capable of integrating into international professional communities and demonstrating a high level of discursive competence has become a critical factor for economic and scientific competitiveness. The article examines the multifaceted structure of the professional linguistic personality, building upon the foundational three-level model and expanding it to include digital and pragmatic-axiological components. A critical analysis confirms that the general professionalization of the linguistic personality begins with the initiation of students into professional discourse. The article argues that a purposefully designed professionally oriented educational language environment serves as the primary pedagogical factor in this process. This environment, characterized by authenticity, interactivity, and contextualization, facilitates not only the acquisition of specialized speech skills but also the development of a specific professional mindset, ethical standards, and digital communication strategies. The study concludes that the implementation of this approach is not merely an educational trend but a necessary response to the demands of the modern, interconnected world.