STYLISTIC CHARACTERISTICS OF THE TEXT AS A MANIFESTATION OF SOCIOCULTURAL COMPETENCE

Abstract

The article considers stylistic characteristics of adaptation of text with elements of gaming culture. Adaptation of the text of the play culture requires from the reader breadth of knowledge, ability to carry out analogies by relating utterances with context. The objective of the study is to develop language skills that contain specific hidden and explicit information in the game text. The novelty of the research consists in increasing the motivation to learn a language by solving stylistic problems and adapting the key features of the game discourse – emotions, valuability, accessibility, motivation and image. As part of the methodology, an adaptation of the features of the deep meaning of the game text is discussed, which is restored from the context taking into account the target Russian-speaking audience. It has been established that the adaptation of the text of online games requires not only a high level of professional competence, but also the ability to work with the context while maintaining the genre characteristics. The importance of these principles is confirmed by the fact that each discursive element is adapted to the characteristics of the Russian audience and its expectations.