A CONDUCTOR IN TODAY’S MUSIC INDUSTRY: AN ARTIST AND A MANAGER

Abstract

The study examines ever extending role of conductor at the modern music industry. Possible reasons for creative blocks like choosing wrong repertoire, one-dimensional concert activities, climbing down of musicians’ playing skills, lack of adaptive leadership and management, and unhealthy personal ambitions are discussed. The conductor’s professional activities are analyzed, some educational aspects in terms of the music industry trends being specified and the artist-and-manager role of conductor being pinpointed. Modern conductors actively work on numerous projects with diverse ensembles and soloists, diverse repertoire, and diverse audiences. The conclusion is made that present-day conductor training should integrate effective skills in creative process management and in creating multigenre artistic projects with regard to multitasking, its nature being determined by sociocultural factors. This actualizes the need for professional training of student conductors, taking into account current trends in the music market, which requires expanding its content and supplementing it with new disciplines and elective courses.