CONSTITUTIVE FEATURES OF THE “LIFE HACK” SPEECH GENRE

Abstract

This article analyzes a new speech genre of Internet discourse, life hack. The subject of the study is identification of constitutive features of life hack texts, the aim was to experimentally substantiate the existence of an independent speech genre of life hack in a system of closely related genres of instructive discourse. To achieve this goal, a survey was conducted aimed at studying how Russian speakers distinguish life hacks from closely related genres, as well as understand and identify their structural features. The prototypical and secondary features of life-hack texts are determined based on the principles of categorization of reality described in the works of L. Wittgenstein (the principle of family resemblance) and E. Roch (theory of prototypes). The existence of an independent speech genre of life hack has been established, the leading parameter of which is polycode, as well as a number of constitutive features that reveal the functional tasks of texts of this genre: usefulness, lightness, simplicity of the proposed method, simplification of life tasks, brevity, unusual, novelty of the method and the absence of coercion to its use.