TOURIST DISCOURSE AS A SPECIFIC FORM OF INTERPERSONAL COMMUNICATION

Abstract

The article is devoted to the consideration of the features of interpersonal communication within the tourist discourse. The author presents the discursive space of tourist discourse, which is formed by a number of objects, the most important of which are participants and place. Traditionally, the tourism discourse functioned as part of this dyad, it was the main and mostly the only form. The interaction of the participants outside the meeting place was important, but it might not reach this point if the participants’ actions did not lead to the meeting point of the organizer of the discourse and its participants. It is noted that the emergence of the Internet has led to the fact that almost the entire discourse, and not only tourism, began to move to the World Wide Web. More people and organizations understand that one of the forms of successful interaction in order to achieve the goals is the development of all opportunities that the World Wide Web provides. It is concluded that the emergence of a significant number of tourist sites, the possibility of online communication to clarify all the issues of interest to the client, obliged the representatives of the tourist business to strive to provide full feedback with customers to achieve their goals – the provision of tourist services in the necessary and sufficient volume.