MEDIA IMAGE OF IRAQ IN THE GERMAN FEDERAL MEDIA: SUBSIDIARY METAPHORS

Abstract

The article presents the main results of the analysis of auxiliary conceptual metaphors as a means of complementing the image of Iraq formed by the German federal media in 2019-2024 with peripheral elements of the image and features. Comparison, classification, quantitative calculations, definitional, semantic, contextual analysis are used. Subsidiary metaphors, their types and additional features they introduce into the image of the country are defined. The frequency and nominative fields of metaphors, morphological and semantic characteristics of metaphor representatives, the type of factor used and the most clearly represented components of the media image are characterized. The patterns of subsidiary conceptual metaphorization in the media engineering of the studied fragment of reality are formulated. It is shown that subsidiary metaphors include the metaphors “Iraq is a toy”, “Iraq is a refuge”, “Iraq is a warrior”. Their frequency correlates with the magnitude of the nominative field; through these metaphors Iraq is depicted as an object of manipulations, as a safe spatial object, a persistent subject struggling with difficulties as enemies; conditionally dynamic factors are mainly used to construct the image of the media; sociomorphic ontological complex metaphors dominate; the functional and emotional dimensions of the image are most reflected.