TRADITIONAL VALUES IN THE PROFESSIONAL TRAINING OF ARTS MANAGERS FOR THE CREATIVE INDUSTRIES

Abstract

The article addresses the problem of training arts managers for the creative industries in a VUCA world by integrating traditional Russian spiritual and moral values into the educational process at universities of culture and the arts. Based on a synthesis of structural-functional, axiological, and project-based approaches, a model has been developed in which values become a system-forming element of the professional competencies of project managers. A pedagogical selection of values is conducted, systematizing two clusters: those with didactic potential and those forming the ethical and axiological foundation of training. Testing the model in the educational process at the Moscow State Institute of Culture in the Department of Pedagogical Theory and Practice of Social and Cultural Activity confirmed its effectiveness by introducing specialized cases and project assignments into arts management courses. The study results confirm the potential for scaling this approach within the higher education system for the creative industries. The proposed approach will be useful in designing the content of professional training for arts managers as harmoniously developed individuals based on traditional Russian spiritual and moral values.