THE INFLUENCE OF THE HISTORICAL CONTEXT OF THE DEVELOPMENT OF COLOR THEORY ON MODERN METHODS OF TEACHING COLOR STUDIES IN HIGHER EDUCATIONAL INSTITUTIONS

Abstract

The article is dedicated to an analysis of the influence of the historical context of color theory development on the methodology of teaching color studies in higher education. The relevance of the topic is due to the need to improve pedagogical approaches taking into account the fundamental principles of color theory and modern trends in visual culture. The objective of the study is to identify key aspects of the evolution of color perception and determine their role in the formation of educational strategies. The study employs methods of historical, comparative, and statistical analysis, as well as surveys conducted among students and instructors (n=154). It was established that the historically conditioned multifaceted nature of color theory (physical, physiological, psychological, cultural interpretations) should be systematically integrated into educational programs (r=0.78; p<0.01). At the same time, emphasis should be placed on an integrative approach that combines traditional and innovative models of color perception (61% of respondents). The results of the study are significant for optimizing the teaching of color theory and enhancing the professional competencies of students in creative disciplines. Prospects for further work include detailing methodological recommendations and their experimental testing.