ANGLICISMS IN THE LANGUAGE OF MASS MEDIA (ON THE EXAMPLE OF THE REPUBLICAN NEWSPAPER “BASHKORTOSTAN”)

Abstract

Questions related to the study of Anglicisms as one of the most significant groups among the entire borrowed vocabulary of the Bashkir language, in linguistics, are poorly studied. The need for linguistic data analysis of lexical units in terms of their use in journalism due to the fact that newspaper and magazine style is one of the first that introduces new concepts, further contributing to the gradual replenishment of the vocabulary. It is thanks to the language of journalism (mass media, radio and television, the Internet) that new lexemes penetrate into a particular language world. The study of the language material drawn from the pages of the republican publications in “Bashkortostan” allows to identify thematic groups of Anglicisms from the fields of computer technology and the Internet; sports; economics, finance and trade; socio-political sphere; human professional activity; medicine; music; food industry, which are actively used by the authors of newspaper genres. Anglicisms – names of buildings, structures, premises, concepts of fashion and cosmetics, as well as household goods are used in the newspaper and magazine genre much less often.