ART-INFORMATICS AS AN INNOVATIVE INTERDISCIPLINARY FIELD: ESSENCE, OBJECTIVES, AND METHODOLOGICAL APPROACHES

Abstract

The article shares results of a comprehensive analysis of the emerging interdisciplinary field of knowledge – art informatics. The relevance of the study is determined by the rapid digitalization of society and the emergence of new forms of artistic creativity at the intersection of art and information technology. The researcher reveals the essence and content of the term “art informatics” and offers her own definition. The strategic and tactical tasks of this field, as well as its key functions (cultural, educational, and upbringing) are identified. The article substantiates the complementarity of poly-artistic, polyvalent, convergent, and cultural approaches as the methodological basis of art informatics. The practical significance of the work is illustrated through a range of research, applied, and socio-communicative tasks solved within the framework of a training course. It is concluded that art informatics has high pedagogical potential for developing creative potential of the individual and training specialists for new creative industries.