AXIOLOGICAL STRATEGY FOR FORMING ECONOMIC CULTURE OF STUDENTS OF MARITIME UNIVERSITIES

Abstract

In the modern historical era, characterized by the multifactorial interdependence and interconnectedness of all states in various spheres of human activity, driven by the ideas and technologies of digitalization. Maritime transport systems, which play a key role in international trade and logistics, have become increasingly important for training highly qualified specialists possessing not only valuable professional competencies but also a developed economic culture. Therefore, the development of an axiological strategy for fostering the economic culture of students at maritime universities is particularly important in addressing the challenges that hinder the integration of value orientations into the educational process and upbringing. The objective of this study is to develop and test an axiological strategy aimed at fostering the economic culture of students at maritime universities, which entails the incorporation of value orientations and sustainable economic attitudes into the educational process. The author defines the role of axiological aspects in the process of economic culture formation, identifies the characteristics of the economic culture of maritime industry specialists, and highlights the key value orientations necessary for their professional activities. The article presents the methodological basis of the axiological strategy, including principles, methods, and forms of implementation, along with an assessment of its effectiveness at a maritime university. Finally, prospects for the further development of the axiological approach in shaping the economic culture of maritime students are outlined.