SCIENTIFIC APPROACHES TO DESCRIBING THE VERBAL COMPONENT OF INFOGRAPHICS

Abstract

The article presents a comprehensive linguistic analysis of the verbal component of infographics as a structural element of a polycode text functioning within a semiotic interaction of heterogeneous sign systems. The research is based on an interdisciplinary methodology that combines the principles of textual linguistics, cognitive analysis, pragmatics, and semiotics. Particular attention is paid to cognitive and perceptual mechanisms that influence the interpretation of verbal elements within infographic content. The study examines scientific, educational, and advertising infographics, identifying typical lexical, grammatical, and stylistic features shaped by communicative objectives and the target audience. The article proposes a set of criteria for the classification and evaluation of verbal components, reflecting their functional, semantic, and stylistic characteristics. The findings contribute to the development of theoretical frameworks for the study of creolized and polycode texts and may be applied in the creation and editing of infographic materials in both professional and educational contexts.