PEDAGOGICAL ASPECTS OF TRAINING MASTER’S STUDENTS IN THE MODERN COMMUNICATIVE ENVIRONMENT

Abstract

The article examines pedagogical aspects of training master’s degree students in the modern communicative environment, marked by global digitization and the active development of new media. The authors emphasize the necessity of adapting higher education to the changing media consumption needs of youth and transformations in the field of information technologies. Features of how master’s degree students perceive modern communication processes and the functioning of new connections between the communicator and the recipient are analyzed. Negative trends associated with global digitization and the active use of electronic and digital technologies affecting the educational process are identified. Special attention is given to synergetic characteristics influencing decision-making by communication participants. The authors explore reasons behind the increased demand for professional self-development and self-education among young people, as well as significant motivational tendencies linking students with future professional activities. The scientific novelty of the work lies in the systematic study of interactions between master’s degree students and the educational environment under conditions of digital communication. The practical significance consists in the possibility of applying the research results in developing educational programs and methodological materials that contribute to the effective training of specialists adapted to the requirements of modern information society.