THE EFFECTIVENESS OF AI IN PERSONALIZATION OF HIGHER LINGUISTIC EDUCATION PROGRAMS AND THE DEVELOPMENT OF STUDENTS’ LANGUAGE SKILLS

Abstract

The article analyzes the effectiveness of using artificial intelligence (AI) in English language learning and the personalized approach to language learning based on AI technologies. As today’s education evolves through digital transformation and the emergence of diverse learning formats, such as distance learning, the need for adaptive approaches that take into account individual characteristics and needs of all students is increasing. The objective of the study is to determine the role of AI-assisted personalized foreign language learning in the educational process at higher education institutions. Therefore, the multimodal and personalized approach is analyzed and discussed in relation to student motivation, engagement, and academic performance. The survey and a pedagogical experiment have been conducted among students at the Institute of World Languages, Tashenev University. The theoretical part of the study examines cognitive styles of information perception, pedagogical concepts of personalization, and the possibilities of integrating artificial intelligence platforms into foreign language learning. The data confirms that personalized AI applications (such as DuoCards, ChatGPT, Duolingo) contribute to deeper subject understanding, increased motivation, and the development of sustainable language skills. The scientific novelty of the study lies in the practical testing of the English language learning model based on gamification and artificial intelligence integration and application in teaching, adapted to students’ cognitive differences and needs. Its theoretical significance lies in the development and promotion of personalization approaches in digital education, while its practical significance lies in the model’s potential application in higher linguistic education. The conducted study may be useful for methodologists as well as for teachers, e-learning platform developers, education technology experts, and any professional involved in digital pedagogy.