FAKE NEWS IN MODERN RUSSIAN MEDIA SPACE: GOALS OF CREATION, FUNCTIONS, MECHANISMS OF TRANSLATION

Abstract

The article analyzes the phenomenon of “fake” news, which has become an integral part of the media space today. Various approaches to the definition of this phenomenon are considered; an empirical study is being conducted, the purpose of which is to study the types and functions of creating fakes, identifying the main mechanisms for their distribution; elucidation of the factors influencing the broadcast of fakes. The analysis of the processes of borrowing and converting confirmed fakes published on the platform of the satirical news agency “Panorama” into online media is carried out. Structural-functional analysis, qualitative content analysis, elements of linguo-stylistic analysis are used as methods. Based on the study, conclusions are drawn that the main goals of the spread of fake news are to stimulate interest and increase audience coverage; ideological and political goals aimed at discrediting individual politicians, political associations or the government as a whole. At the same time, many publications do not set any special goals. The reprinting of satirical news as fake is due to journalistic negligence and unprofessionalism, as well as the often deliberate lack of verification in the “yellow” publications, the editors of which do not set the truthful information of the audience as the main task.