DISCURSIVE CHARACTERISTICS OF THE PUBLICISTIC STYLE: STRUCTURAL-LINGUISTIC AND PRAGMATIC FEATURES

Abstract

The article examines discursive characteristics and linguistic devices of the publicistic style, taking into account the information for target audience. Analyzing a text in this style requires students to possess broad knowledge and the ability to draw analogies by relating statements to their context. The article aims to develop linguistic competencies regarding the specific features of implicit and explicit information in publicistic texts – namely, emotionality, evaluative nature, accessibility, a persuasive/imperative quality, and imagery. The study’s novelty lies in enhancing motivation for learning Russian by addressing specific stylistic analysis tasks within a specialized publication and adapting key features of texts containing journalistic content. The article examines the discursive characteristics and linguistic devices of the publicistic style, which are reconstructed from the context with the student audience in mind. It is established that analyzing a text in the publicistic style – which involves distinguishing between implicit and explicit information – requires the educator to possess not only a high level of professional competence but also the ability to work with the context while preserving the genre-specific features of the specialized publication.