THE CATEGORY OF EMOTIVITY IN TOURIST ONLINE REVIEWS ABOUT CULTURAL HERITAGE SITES

Abstract

The article presents results of a study on ways of implementing the emotive component in online reviews of British and Russian tourists about cultural and historical heritage sites belonging to both their own and foreign cultures. The study identifies and compares the linguistic (lexical, phraseological, and syntactic) means of expressing emotions used by representatives of the given two cultures. The research is based on a corpus of reviews collected from the popular travel guidance platforms Tripadvisor.com and Yandex.ru.maps It is found that lexical emotives are the primary means of representing emotions in the discourses of both cultures, while emotively marked syntactic constructions are more often used in combination with other means. The results of the comparative analysis reveal that despite the commonality of basic emotions, British and Russian tourists display certain differences in their choice of emotives and the intensity of their usage. The observed divergences can be attributed to distinct sociocultural and communicative norms that regulate the manifestation of emotions in public discourse.