STRUCTURAL AND CONTENT ANALYSIS OF THE “MILITARY MAN” ASSOCIATIVE FIELD IN THE NON-PROFESSIONAL RUSSIAN LINGUISTIC CONSCIOUSNESS (BASED ON THE RESULTS OF THE ASSOCIATIVE EXPERIMENT)

Abstract

. The article presents a comprehensive structural and content analysis of the MILITARY MAN associative field in the non-professional Russian linguistic consciousness. Based on the data obtained from the associative experiment a comprehensive model of the MILITARY MAN associative field was constructed. The study gives a detailed analysis of this field considering its semantic zones and thematic groups, which were categorized according to the methodology of semantic gestalt. The analysis reveals that the MILITARY MAN associative field includes semantic zones “Actor”, “Activity”, “Organization”, “Location”, “Attributes”, “Characteristics” and examines the specific weight and composition of each of them. As a result, conclusions are drawn about the heterogeneity of the semantic structure of the MILITARY MAN associative field, the diversity and varying degrees of significance of its components and their ability to represent information-conceptual, figurative-perceptual, value and socio-cultural aspects of the same-named concept.